It’s all over every blog, book or theory on building a business of any kind; “Don’t waste your energy trying to do it all, but point your energy and time on one narrowed down specailised area and this will lead to success.” Find a niche- specialise and you will be successful in business.
Try as I might a 'niche' eludes me. I can’t seem to set my sights on just one tree when there is an amazing forest before my eyes. I find people, their lives, their minds, their relationships, their bodies, their environment, their everything is interconnected.
How can I point my energy in one spot when there is so much consider about human life? I think people who can concentrate on one area are amazing. I envy their focus and commitment, but I have failed business 101.